Rick Owens Fall/Winter 2022 ‘STROBE’ collection has now expanded to include a sticker and magnet pack that shares archival images of the designer’s past. The pack includes vintage photos of Owens’ that have been neatly packaged in a clear white bag, while the images themselves opt for the designer’s signature black-and-white format. One of the most iconic images in the pack is a 2006 magazine spread in i-D that saw the designer urinating on himself, while other images of Owens’ taking a shotgun to the head for a 2008 campaign also make an appearance. All stickers and magnets are designed to boast anti-fading properties.
In addition, photos of smoke in a room and campaign images from Fall/Winter 2016 are also included. Rick Owens’ Fall/Winter 2022 ‘STROBE’ sticker and magnet pack is now available online.
Image Credit: Rick Owens
Why This Trend Is Growing
- Designer-focused Magnet Packs
- The inclusion of vintage photos and anti-fading properties in designer-focused magnet packs presents an opportunity for companies to create personalized and specialized merchandising for their customers
- Archival Fashion Campaigns
- The incorporation of past campaign images as collectible stickers grants fashion brands the chance to use archival material to build their brand and create an emotional connection with consumers
- Anti-fading Material Technology
- The creation and utilization of stickers and magnets that boast anti-fading properties could provide a novel innovation opportunity for companies in the print and advertising industry
Industries Being Reshaped
- Fashion
- The publication and sale of collectible stickers and magnet sets by fashion companies based on past archival campaigns presents an opportunity to create a new revenue stream while deepening brand engagement
- Print and Advertising
- The use of anti-fading technology in promotional materials presents an opportunity to develop and market new products that are more durable and resistant to environmental factors
- Photography
- The incorporation of past archival images into magnet and sticker sets is an opportunity for photographers and image libraries to monetize their archives and present them in new and innovative formats
