Playstation is taking a shot at Apple with their latest commercial. The 'Step Your Game Up' ad features child actor and all around badass Bobbe J. Thompson educating a clueless iPhone owner about 'big boy games.'
Playstation is known for their tongue-in-cheek commercials, but I could definitely see this one riling Steve Jobs. The 'Step Your Game Up' ad says that the iPhone isn't capable of playing big boy games like the PSP is. Check out the featured video and decide for yourself.
Why This Trend Is Growing
- Gaming Phone Market
- Opportunity for disruptive innovation in creating smartphones specifically designed for gaming with superior hardware and gaming features.
- Playful Advertising
- Opportunity for disruptive innovation in creating ads that challenge competitors and playfully target their weaknesses.
- Mobile Gaming Ecosystem
- Opportunity for disruptive innovation in building a comprehensive ecosystem for mobile gaming, including gaming phones, accessories, and community platforms.
Industries Being Reshaped
- Smartphone Manufacturing
- Opportunity for disruptive innovation in manufacturing smartphones tailored to the needs and preferences of gamers, offering unique gaming experiences.
- Advertising and Marketing
- Opportunity for disruptive innovation in developing creative and attention-grabbing advertisements that challenge competitors and resonate with target audiences.
- Mobile Gaming
- Opportunity for disruptive innovation in the mobile gaming industry by creating a comprehensive ecosystem that enhances the gaming experience and attracts a wider audience.
