Emotionally Unavailable, a streetwear label founded by Edison Chen and Kybum Lee, has partnered with Netflix to release a new clothing line based on 'Squid Game.' In order to promote the new line, the fashion brand tapped famous American jeweler Ben Baller after numerous online memes surfaced joking that Baller looked like the series' protagonist.
The collection consists of many items, including long-sleeve shirts, short-sleeve t-shirts, and hats. All of the garments presented in the collection offer some playful combination of Emotionally Unavailable's branding and elements taken directly from 'Squid Game.' For example, several garments are dressed with the shapes used in the show's famous 'honeycomb' game. In addition, the killer doll from 'Red Light, Green Light' is featured on the back of the orange long-sleeve.
Image Credit: Emotionally Unavailable
What's Driving This Trend
- TV Show-themed Streetwear
- The trend of TV show-themed streetwear is on the rise as brands collaborate with popular shows to release exclusive collections.
- Collaborations with Online Streaming Platforms
- Collaborations between streetwear brands and online streaming platforms can create disruptive opportunities for both parties to attract new audiences.
- Meme-inspired Marketing Campaigns
- Meme-inspired marketing campaigns, such as Emotionally Unavailable's collaboration with Ben Baller, can help brands gain attention and build hype for new collections.
Who This Affects Most
- Streetwear Fashion
- The streetwear fashion industry can benefit from collaborations with TV shows and streaming platforms to create exclusive collections and attract new customers.
- Online Streaming Platforms
- Online streaming platforms can explore partnerships with streetwear brands to expand their brand reach and tap into new audiences.
- Jewelry and Accessories
- Jewelry and accessory brands can consider collaborating with streetwear brands to create unique and exciting collections that appeal to a younger demographic.
