Youthful label Pull & Bear is known for embracing streetwear fads while appealing to consumers on a budget and its latest editorial -- a sporty normcore feature -- celebrates the season's focus on comfortable styling.
Inspired by urban street styles, the label's lookbook features model Henry Pedro Wright who poses in a wardrobe of casuals that are effortlessly cool in their overall look. Styling for this feature is courtesy of Alberto Murta who draws inspiration from traditional baseball uniforms and other athletic ensembles.
The sporty normcore editorial is captured by photographer Virgili Jubero with hair and makeup looks by Christian Fritzenwanker. Overall, the series is candid and fun while putting a great deal of focus on comfort. Furthermore, its looks are reflective of younger generations and rely on simplicity.