Youthful label Pull & Bear is known for embracing streetwear fads while appealing to consumers on a budget and its latest editorial -- a sporty normcore feature -- celebrates the season's focus on comfortable styling.
Inspired by urban street styles, the label's lookbook features model Henry Pedro Wright who poses in a wardrobe of casuals that are effortlessly cool in their overall look. Styling for this feature is courtesy of Alberto Murta who draws inspiration from traditional baseball uniforms and other athletic ensembles.
The sporty normcore editorial is captured by photographer Virgili Jubero with hair and makeup looks by Christian Fritzenwanker. Overall, the series is candid and fun while putting a great deal of focus on comfort. Furthermore, its looks are reflective of younger generations and rely on simplicity.
Key Themes Behind This Trend
- Sporty Normcore Fashion
- Fashion brands can explore and create more normcore-inspired athletic wear collections to appeal to younger, budget-conscious customers.
- Youthful Urban Streetwear
- The popularity of streetwear among younger consumers can inspire apparel companies to incorporate urban design elements in their products to reach a wider audience.
- Comfort-focused Apparel
- Fashion brands can focus on creating comfortable clothes that are also stylish to meet the growing demand for functional attire.
Where This Applies
- Fast Fashion
- Fast fashion retailers can incorporate more sporty normcore and youthful urban streetwear designs in their collections to stay on trend and appeal to younger consumers.
- Athletic Wear
- Athletic wear companies can explore normcore-inspired designs and expand their target market to budget-conscious, style-savvy customers.
- Casual Wear
- Casual wear brands can incorporate comfortable yet chic designs to meet the growing demand for functional and stylish clothing for everyday wear.
