Homer, a jewelry brand founded by Frank Ocean, has launched an all-new poster book and a matching three-piece jewelry collection dubbed 'Sphere.' The new book, titled 'XXXL: When A Dog Comes To Stay' features 14 posters and one 27 x 39-inch centerfold spread.
The posters feature a wide variety of images, inlcuding a blend of psychedelic studio pictures and striking outdoor shots. Meanwhile, the new 'Sphere' collection features Cross and Dawn pendants in one-of-a-kind colorways, inlcuding Nimbus Blue, Coca-Cola, Cody Green, Retba Pink, Yolk, Chet Blue, Soba, Cadmium Red, Clover, and Canary.
The basic ring options and more abstract-shaped jewelry are all available in 18K yellow gold or in a recycled sterling silver variety with rhodium plating.
Image Credit: Frank Ocean
Why This Trend Is Growing
- Rapper-backed Accessories
- The rising trend of rappers launching their own luxury accessory lines presents a disruptive innovation opportunity for companies looking to target the hip hop market.
- Jewelry Poster Books
- The launch of Homer's poster book and matching jewelry collection presents a disruptive innovation opportunity for companies looking to combine traditional advertising with wearable fashion accessories.
- Colorful Fine Jewelry
- The unique and one-of-a-kind colorways of Homer's Sphere collection presents a disruptive innovation opportunity for fine jewelry companies looking to experiment with more colorful designs.
Industries Being Reshaped
- Luxury Accessories
- The trend of rappers launching their own luxury accessory lines is disrupting the traditional luxury market, presenting an opportunity for companies to tap into the hip hop market.
- Fashion Advertising
- Homer's poster book and matching jewelry collection demonstrate a disruptive innovation opportunity for companies looking to combine traditional advertising methods with wearable fashion accessories.
- Fine Jewelry
- The colorful and unique designs of Homer's Sphere collection presents a disruptive innovation opportunity for traditional fine jewelry companies looking to expand their product line and experiment with more colorful designs.
