Sotheby’s and Ledger Created a Co-Branded Nano
Laura McQuarrie — October 6, 2023 — Luxury
References: twitter & designtaxi
Digital art is reshaping the world of luxury collecting by introducing a new dimension of accessibility and ownership, and Sotheby’s and Ledger are speaking to a new generation of collectors. As of 2024, those who purchase valuable digital pieces at Sotheby’s will get a limited-edition Ledger x Sotheby’s Nano X hardware wallet.
With blockchain technology enabling the creation of unique digital assets and ownership certificates, collectors can now acquire and trade high-value digital artworks securely, democratizing the luxury art market and challenging traditional notions of art ownership. Together, Sotheby’s and Ledger are supporting collectors' interests in web3, and securely preserving digital works of art.
The distribution of the co-branded Ledger x Sotheby’s Nano to top auction purchasers ultimately aims to help collectors "self-custody [their] digital art collection."
With blockchain technology enabling the creation of unique digital assets and ownership certificates, collectors can now acquire and trade high-value digital artworks securely, democratizing the luxury art market and challenging traditional notions of art ownership. Together, Sotheby’s and Ledger are supporting collectors' interests in web3, and securely preserving digital works of art.
The distribution of the co-branded Ledger x Sotheby’s Nano to top auction purchasers ultimately aims to help collectors "self-custody [their] digital art collection."
Trend Themes
1. Digital Art Ownership - Blockchain technology enables secure acquisition and trading of high-value digital artworks, challenging traditional notions of art ownership.
2. Web3 Collecting - Sotheby's and Ledger support collectors' interests in web3 by providing secure preservation of digital works of art.
3. Limited-edition Hardware Wallets - Collectors who purchase valuable digital pieces at Sotheby's will receive a limited-edition Ledger x Sotheby's Nano X hardware wallet in 2024.
Industry Implications
1. Luxury Art Market - The emergence of digital art and blockchain technology challenges traditional notions of art ownership, democratizing the luxury art market.
2. Blockchain Technology - Blockchain enables secure acquisition and trading of digital artworks, revolutionizing the way art is bought and sold.
3. Crypto Hardware Wallets - The introduction of limited-edition Ledger x Sotheby's Nano X hardware wallets provides collectors with a secure way to self-custody their digital art collection.
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