Fragrance label Unifrom has debuted its newest product after the successful launch of its roll-on oil perfume, naming it the ‘Solid Perfume.’ Founder Haisam Mohammed is the mastermind behind the Solid Perfume, which ushers in a new age for Unifrom and builds on the popularity of its adaptable and practical perfumes. The ‘Solid Perfume’ is available in two scents: ‘Frankincense,’ which has a spicy and woodsy aroma with undertones of cedar, geranium, orange, and jasmine, and ‘Oud,’ which has top notes of cardamom and black pepper with sandalwood and cedarwood.
The compact product has a solution that can be rubbed into pressure points or any body area and is wax-based, alcohol-free, and cruelty-free. The ‘Solid Perfume’ is now available on Unifrom’s website for $84 USD.
Image Credit: Unifrom, <a rel='nofollow' href='https://hypebae.com/2022/12/unifrom-swedish-fragrance-brand-solid-perfume-release-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://unifrom.com/collections'>unifrom</a>
Key Themes Behind This Trend
- Solid Perfumes
- The launch of the Solid Perfume ushers a new age for Unifrom and can disrupt the traditional liquid-based fragrances products and redefine the fragrance industry.
- Compact Fragrances
- Compact fragrances are a convenient option for travel and on-the-go consumers, and can disrupt the traditional fragrance packaging industry.
- Massageable Fragrances
- Massageable fragrances offer a unique sensory experience for consumers, and can disrupt the traditional approach of applying fragrances to pulse points alone.
Where This Applies
- Fragrance Industry
- The Solid Perfume can attract consumers interested in trying new forms of fragrances or who are looking for a more convenient and portable option for applying their scents, while also tapping into ethical & sustainable consumers due to its cruelty-free status.
- Travel Industry
- Compact fragrances can be marketed towards travel consumers, making their scent journeys hassle-free and light while tapping into the trends of unique and off-beat souvenirs.
- Wellness Industry
- Massageable fragrances & Solid perfumes allow consumers to experience scent therapy through a calming physical process while also tapping into the growing trend of sensory branding by companies in the wellness industry.
