Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This New Line of Nike's Soccer Cleats Combines Comfort and Durability

 - Aug 20, 2015
References: nike & hypebeast
Nike unveils a unique neon soccer boot called 'Tech Craft' that is made with technologically-based materials. Along with high-end leather, each soccer boot is accented with Hypervenom, Magista, Mercurial and Tiempo elements.

In order to maintain each shoe's aesthetic value, a piece of leather is strategically placed in areas that a soccer ball will frequently contact. These areas are primarily the medial and lateral sides of the foot.

This shoe is essentially a hybrid of the comfort-fitting Flyknit with the durability of leather. In addition to their comfort-focused design, these boots are accented with a palette of black and neon hues. In addition, the boots' Nike logo -- which is frequently located on the side of each shoe -- actually hooks around the toe of these soccer cleats.