The Air Max 90 will be Rereleased as a Sneakerboot
Christopher Magsambol — October 6, 2015 — Fashion
References: highsnobiety & sneakernews
As the weather changes to colder temperatures, athletic retails begin coming out with its latest sneakerboot designs. A sneakerboot is a great way to keep the style and casual feel of a sneaker while having the functionality of a boot.
A good example would be this year's release of the Nike Air Max 90 Sneakerboot. The Air Max series has been a long-running successful line of sneakers, but it has since been adapted to work in colder climates. The Air Max 90 has an all new black colorway, a pattern seen in recent sneakerboot releases. Nike opted to use the Air Max 95 silhouette and retrofit it with a sleek high-top boot finish. Not only is the Air Max 90 Sneakerboot a great fashion piece, its waterproof exterior makes for an all-weather shoe.
A good example would be this year's release of the Nike Air Max 90 Sneakerboot. The Air Max series has been a long-running successful line of sneakers, but it has since been adapted to work in colder climates. The Air Max 90 has an all new black colorway, a pattern seen in recent sneakerboot releases. Nike opted to use the Air Max 95 silhouette and retrofit it with a sleek high-top boot finish. Not only is the Air Max 90 Sneakerboot a great fashion piece, its waterproof exterior makes for an all-weather shoe.
Trend Themes
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Sneaker-boot Hybrids — Opportunity for brands to combine the style and functionality of sneakers with the durability and protection of boots.
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Athletic Retail — Potential for athletic retailers to capitalize on the growing demand for sneakerboot designs in colder climates.
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Fashion Tech — Rise in innovative materials and technologies for sneakerboots that offer both style and all-weather functionality.
Industry Implications
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Footwear — Disruptive innovation opportunities lie in the creation of innovative sneakerboot designs that cater to changing weather conditions.
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Fashion — Opportunity for fashion brands to collaborate with sneaker brands to create fashionable and functional sneakerboot collections.
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Outdoor Gear — Potential for outdoor gear manufacturers to create sneakerboots with specialized features for outdoor activities in colder climates.
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