The Snake and Dagger SS12 Line Offers Bad-Boy Attire & Distressed Denim
Jaime Neely — September 4, 2011 — Fashion
References: snakeanddagger & hypebeast
The recently released lookbook for the upcoming Snake and Dagger SS12 collection for men showcases a wide range of grunge and biker-inspired fashion modeled by an older man. The extensively tattooed, white-haired man is decked out in distressed denim and sleeveless shirts.
While the Snake and Dagger SS12 collection may present itself as seemingly average attire for a rocker or laid-back biker, it features a wide variety vintage Japanese denim materials. The designers were inspired to design a collection that contained elements from the past, present and future.
Implications - While many fashion consumers appeal to style and design that is reflective of the modern world, attire that features vintage quality will appeal to those looking for a unique look. Businesses that offer products with both vintage and contemporary characteristics will benefit by offering more versatile and original options to clients.
While the Snake and Dagger SS12 collection may present itself as seemingly average attire for a rocker or laid-back biker, it features a wide variety vintage Japanese denim materials. The designers were inspired to design a collection that contained elements from the past, present and future.
Implications - While many fashion consumers appeal to style and design that is reflective of the modern world, attire that features vintage quality will appeal to those looking for a unique look. Businesses that offer products with both vintage and contemporary characteristics will benefit by offering more versatile and original options to clients.
Trend Themes
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Vintage-inspired Fashion — There is a trend towards vintage-inspired fashion, which offers unique and versatile options for consumers.
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Grunge Fashion — Grunge-inspired fashion is becoming popular, offering a laid-back and edgy style.
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Edgy Fashion for Older Men — There is a trend towards offering edgy and unconventional fashion options for older men.
Industry Implications
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Fashion — Fashion companies can capitalize on the popularity of vintage and grunge-inspired fashion by offering unique and edgy options.
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Retail — Retail companies can benefit by offering a variety of vintage and contemporary options to appeal to a wider range of consumers.
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Marketing — Marketing companies can create campaigns that target consumers looking for unique and edgy fashion options, particularly among older age groups.
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