The recently released lookbook for the upcoming Snake and Dagger SS12 collection for men showcases a wide range of grunge and biker-inspired fashion modeled by an older man. The extensively tattooed, white-haired man is decked out in distressed denim and sleeveless shirts.
While the Snake and Dagger SS12 collection may present itself as seemingly average attire for a rocker or laid-back biker, it features a wide variety vintage Japanese denim materials. The designers were inspired to design a collection that contained elements from the past, present and future.
Implications - While many fashion consumers appeal to style and design that is reflective of the modern world, attire that features vintage quality will appeal to those looking for a unique look. Businesses that offer products with both vintage and contemporary characteristics will benefit by offering more versatile and original options to clients.
What Makes This Trend Stand Out
- Vintage-inspired Fashion
- There is a trend towards vintage-inspired fashion, which offers unique and versatile options for consumers.
- Grunge Fashion
- Grunge-inspired fashion is becoming popular, offering a laid-back and edgy style.
- Edgy Fashion for Older Men
- There is a trend towards offering edgy and unconventional fashion options for older men.
Sectors Adopting This
- Fashion
- Fashion companies can capitalize on the popularity of vintage and grunge-inspired fashion by offering unique and edgy options.
- Retail
- Retail companies can benefit by offering a variety of vintage and contemporary options to appeal to a wider range of consumers.
- Marketing
- Marketing companies can create campaigns that target consumers looking for unique and edgy fashion options, particularly among older age groups.
