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360-Degree-Printed Performance Socks

The New Smartwool Socks Expand its Popular Merino Wool Styles

— April 24, 2019 — Fashion
In time for the summer weather, a new line of merino Smartwool socks were released by the performance wear brand. The 2019 Spring/Summer sock range features a wide range of different cuts and styles, with Smartwool's 360-degree printing technique giving them a sleek aesthetic, while allowing for plenty of variance in design.

The socks come in Crew and No Show cuts, suiting them to different shoe styles for a more seamless look. As the socks are made with a durable merino wool material, they boast anti-bacterial properties that makes them resistant to odors, are comfortable to wear, and are incredibly breathable. This makes them ideal for running, hiking, or virtually any other outdoor activity.

The 2019 Spring/Summer Smartwool sock styles are currently available from a variety of performance retailers across Canada, which can be found through the brand's store locator tool.
Trend Themes
1. 360-degree Printing - Smartwool's 360-degree printing technique allows for plenty of variance in design and could be applied to other performance wear items.
2. Anti-bacterial Properties - The use of anti-bacterial properties in performance wear could be applied to other clothing items, such as workout gear and gym bags.
3. Merino Wool Material - The use of durable and breathable merino wool material could be applied to other outdoor gear, such as jackets and hats.
Industry Implications
1. Performance Wear - The performance wear industry could innovate by incorporating Smartwool's 360-degree printing technique to increase design variability.
2. Outdoor Gear - The outdoor gear industry could innovate by incorporating the durable and breathable merino wool material found in Smartwool's socks into other products.
3. Anti-bacterial Products - The anti-bacterial properties found in Smartwool's socks could be applied to other industries, such as healthcare and cleaning products.
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