Modern Effervescent Lookbooks

The SixLee Spring/Summer 2014 Lookbook is Both Abstract and Dapper

Inspired by artist Niko Luoma, the SixLee Spring/Summer 2014 collection focuses on the symbolism of the emotional decisions that go with love. There are three main elements that define the collection, the gun, knife and ghost. With such metaphoric messages behind the clothing, it's sure to garner a diverse following.

Artistic interpretation is an often misunderstood concept in fashion. It can be hard to understand the meanings behind different design decisions when the collections become as avant-garde as this one. The SixLee Spring/Summer 2014 collection is rich with symbolism as it evokes a "feeling of being hurt and getting pain." Deriving meaning through the sophisticated emotional association of the color blue, all the while paying homage to the exquisite British tailoring, the lookbook is sincerely powerful.

Artistic Symbolism in Fashion
The use of metaphoric messages behind clothing to evoke powerful emotions and garner a diverse following.
Avant-garde Collections
Design decisions that may be hard to understand, leading to artistic interpretations from consumers.
Emotional Association with Color
The use of color to evoke emotional meanings and associations within fashion collections.

Sectors Adopting This

Fashion
The industry is constantly expanding to more artistic and avant-garde collections that incorporate symbolism and color meanings.
Art
The use of symbolism and artistic interpretation within fashion collections aligns with similar trends in the world of art.
Marketing
New opportunities arise for marketers to explore and promote the emotional meanings and associations behind clothing collections.
SCORE
4.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 66%
Freshness 8%

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