Russell and Salguero, a letterpress company owned by a husband and wife, has created a charming card series by expressing sentiments through imagery of sign language.
The Russell and Salguero line features five cards that showcase different ways of communicating affection via sign language. The cards carry messages such as "I love you," "I miss you," and the absolute cutest is just the simple one-liner "xoxo."
The duo describes these cards as something to use “when words just can’t express the way you feel.” The cards are printed on a heavy, white coverstock and come with a corresponding yellow envelope.
These sign language cards are definitely unique, and provide a perfect way to express your true feelings through actions.
Why This Trend Is Growing
- Gesture-driven Messaging
- Companies can leverage simple and accessible gesture technology to enhance communication in greeting cards and other products.
- Inclusive Design
- Designers can incorporate sign language and other non-verbal modes of communication to create accessible and effective products for all consumers.
- Personalized Non-verbal Messaging
- Developers can use technology to allow users to easily create personalized, non-verbal messages for greeting cards and other products.
Industries Being Reshaped
- Greeting Cards
- Companies can enhance traditional greeting cards with innovative and inclusive design elements that incorporate non-verbal modes of communication.
- Printing and Letterpress
- Printing and letterpress companies can incorporate gesture-driven messaging and other innovative design elements into their offerings to appeal to modern consumers.
- Technology and Personalization
- Technology companies can leverage emerging gesture and voice recognition technologies to develop personalized and customizable messaging platforms for greeting cards and other products.
