Gelareh Mizrahi's shoe charms collection reinvents iconic logos, transforming them to feature the fashion designer's insignia. The designer that is best known for her graphic "thank you" print shopping totes and recent line of handpainted logo handbags.
Her shoe charms mimic popular everyday products and replace their iconic logos with the designer's name. These products include Oreo's classic cookies, a Bic lighter, a tube of Maybelline's widely popular Great Lash mascara, a black Sharpie marker and a pack of Juicy Fruit gum among others.
By referencing iconic household and lifestyle products, designer Galareh Mizrahi appeals to fashion fans with an appreciation for iconography. Though subtle, these shoe charms make an instant statement when worn and look best when paired with a white sneaker that acts as a blank canvas.