Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel. Hopefully, I don't have to spell it out for you. Just enjoy. I want one of these!
Implications - In this day and age, sex sells just as well as it always has; however, using it on the masses means that there has to be a certain level of censorship or moderation to be followed. Like the Axe towel, no actual sexual act or racy image is being displayed. Sex is simply alluded to, making the piece a bit more friendly and playfully mysterious.
More Stats +/-
25 Stress Relief Beverages
Creativity-Enhancing Collaboration Devices
Autonomous Vehicle Research Facilities
Top 60 Health Ideas in October
Portable Smart Speaker Bases
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Axe Towel
- By: thischickMar 29, 2007 Updated: Apr 14 2011