PAIR Eyewear, the popular glasses brand, recently joined forces with iconic kid's television show Sesame Street to launch the new SESAME STREET x PAIR EYEWEAR collection. These affordable glasses – priced at $30 a pair – feature playful and bright prints that will delight any fan of the show.
Both brands share "the same passion for fostering a child's love or learning and planting long-term seeds of change." In that spirit, the new collection will support children in need and through the brand’s PAIR For a PAIR program donates one pair of glasses to a child in need for every PAIR purchased.
The entire SESAME STREET X PAIR EYEWEAR collection is now available to purchase online.
Image Credit: PAIR Eyewear
What's Driving This Trend
- Affordable Cartoon-themed Glasses
- This trend presents an opportunity for eyewear brands to collaborate with popular kids' shows for unique and playful designs.
- Socially Responsible Business Models
- Brands can learn from PAIR Eyewear's PAIR for a PAIR program and implement similar initiatives that give back to communities in need.
- Collaboration Marketing
- Partnering with well-known and beloved brands or institutions can create mutually beneficial marketing campaigns.
Who This Affects Most
- Eyewear
- Eyewear companies can explore new designs and collaborations to entice young customers and differentiate themselves in a competitive market.
- Nonprofits
- Nonprofits can partner with eyewear brands to increase awareness of vision issues and provide glasses to children in need.
- Children's Entertainment
- Children's TV shows and characters can leverage collaborations with eyewear brands to promote their brand and message while also helping provide glasses to children in need.
