The SESAME STREET x PAIR EYEWEAR Collection Helps Kids in Need
Grace Mahas — February 24, 2021 — Art & Design
References: paireyewear
PAIR Eyewear, the popular glasses brand, recently joined forces with iconic kid's television show Sesame Street to launch the new SESAME STREET x PAIR EYEWEAR collection. These affordable glasses – priced at $30 a pair – feature playful and bright prints that will delight any fan of the show.
Both brands share "the same passion for fostering a child's love or learning and planting long-term seeds of change." In that spirit, the new collection will support children in need and through the brand’s PAIR For a PAIR program donates one pair of glasses to a child in need for every PAIR purchased.
The entire SESAME STREET X PAIR EYEWEAR collection is now available to purchase online.
Image Credit: PAIR Eyewear
Both brands share "the same passion for fostering a child's love or learning and planting long-term seeds of change." In that spirit, the new collection will support children in need and through the brand’s PAIR For a PAIR program donates one pair of glasses to a child in need for every PAIR purchased.
The entire SESAME STREET X PAIR EYEWEAR collection is now available to purchase online.
Image Credit: PAIR Eyewear
Trend Themes
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Affordable Cartoon-themed Glasses — This trend presents an opportunity for eyewear brands to collaborate with popular kids' shows for unique and playful designs.
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Socially Responsible Business Models — Brands can learn from PAIR Eyewear's PAIR for a PAIR program and implement similar initiatives that give back to communities in need.
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Collaboration Marketing — Partnering with well-known and beloved brands or institutions can create mutually beneficial marketing campaigns.
Industry Implications
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Eyewear — Eyewear companies can explore new designs and collaborations to entice young customers and differentiate themselves in a competitive market.
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Nonprofits — Nonprofits can partner with eyewear brands to increase awareness of vision issues and provide glasses to children in need.
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Children's Entertainment — Children's TV shows and characters can leverage collaborations with eyewear brands to promote their brand and message while also helping provide glasses to children in need.
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