ALICE LAWRANCE introduces its newest collection specifically designed for the Spring/Summer 2021 season entitled 'Seoul 2015.' The seasonal range is full of minimally designed graphic tees that are detailed with evocative quotes on the front of the pieces.
The design that leads the rest of the capsule is the tee that reads "The Start" which is applied to celebrate the logo of a cafe that is now gone. Another notable piece in the range is 'The Perfection' tee that is marked with the phrase that reads "Black Coffee and Yohji." To name more standout tees in the capsule include those that reads "GOOD MORNING" and "Diptyque After Morning Sex." The rest of the capsule include cozy trousers and shorts that are made with a baggy silhouette.
Image Credit: ALICE LAWRANCE
What's Driving This Trend
- Minimally Designed Apparel
- Opportunity to disrupt the apparel industry by creating simple yet visually impactful designs.
- Evocative Quotes on Clothing
- Opportunity to introduce personal stories or cultural references onto clothing for a unique touch.
- Bringing Back Nostalgia
- Opportunity to tap into consumers' desire for nostalgia by celebrating lost logos or paying homage to past cultural moments on apparel.
Who This Affects Most
- Fashion
- Fashion brands can disrupt the market by producing clothing that embodies minimalism and incorporates unique graphic designs and personal stories.
- Retail
- Retailers can cater to nostalgia-seeking consumers by featuring clothing with cultural references and lost logos to differentiate from competitors.
- Lifestyle
- Lifestyle brands can tap into the trend of minimalism and nostalgia by offering clothing with evocative quotes and cozy silhouettes that fit a relaxed lifestyle.
