With the support of British celebrity Naomi Campbell, London-based fashion firm self-portrait has revealed its first line of handbags. The campaign bears homage to the 1990s R&B song ‘The Boy Is Mine’ by Brandy and Monica. The ‘Bow Bag’ has a sparkling crystal bow on the front and comes in a range of eye-catching colors, including a ‘Pistachio,’ ‘White and Gold,’ and ‘Pink.’
Naomi Campbell wears a sequin two-piece crop top and skirt, as well as a mesh long sleeve gown and midi dress from self-portrait's forthcoming Fall/Winter 2022 collection. Han Chong, Founder and Creative Director of self-portrait commented on the stunning campaign visuals, thanking Campbell for bringing his vision and dream video to life through her vibrant personality and look.
The 'Bow Bag' is available on self-portrait's website,
Image Credit: self-portrait
What's Driving This Trend
- Crystal Embellished Handbags
- Designing handbags with sparkling crystal embellishments to add a touch of glam to everyday outfits.
- Celebrity Collaborations in Fashion
- Partnering with influential individuals like Naomi Campbell to promote brands and its products to a wider audience.
- 90s-inspired Fashion
- Taking inspiration from 90s fashion and incorporating it into modern designs to bring back nostalgia and retro aesthetics.
Who This Affects Most
- Fashion
- Creating new lines of handbags and collaborating with celebrities to increase sales and brand awareness.
- Luxury Goods
- Designing high-end handbags with crystal embellishments to appeal to consumers who prioritize luxury and exclusivity in their purchases.
- Social Media Advertising
- Using social media to promote products and collaborations with influencers to reach a younger, more digital-savvy audience.
