The Secretaire Collection offers accessories with a clean, minimalist look that are almost guaranteed to go with just about anything in your closet.
Designed by Emilie Aubry and Laurène Bordes, both graduates of the School of Art & Design in Saint-Etienne, the Secretaire Collection includes clutches, carry-alls and even cases for your ipad or tablet. The bags come in classic color combinations like purple and grey, orange and white and also a full tan number; variations that are neutral enough to complement your wardrobe but also bold enough to give you that extra edge. The Secretaire Collection is perfect for those who prefer things that stay in style for years to come rather than buying in to trends.
Each design is made in extremely limited quantities - seven to be exact - and will be available at the M1 store in Paris.
What's Driving This Trend
- Minimalist Accessories
- Disruptive innovation opportunity: Creating minimalist accessories with classic designs that can withstand changing trends.
- Color Blocked Designs
- Disruptive innovation opportunity: Offering color blocked designs in bags and accessories to create visual interest and stand out from the crowd.
- Limited Edition Products
- Disruptive innovation opportunity: Creating limited edition products that are exclusive and create a sense of scarcity, driving demand.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introducing minimalist color blocked designs in the fashion industry to provide unique and stylish options for consumers.
- Accessories
- Disruptive innovation opportunity: Incorporating minimalist color blocked designs in the accessories industry to offer trendy and versatile products.
- Retail
- Disruptive innovation opportunity: Embracing the limited edition concept in the retail industry to create a sense of exclusivity and drive consumer excitement.
