The Sea to Sky Pack, designed by a Portland-based start-up stays true to its name as it provides a weather-resistant backpack that can handle any element.
Constructed entirely from condura material, this ultra-durable backpack is able to contain up to 24 liters, and promises to keep the entire contents of your pack dry, even if your bag is submerged in water. The backpack comes equipped with other features, including plentiful and adjustable side pockets, padded and breathable mesh straps to reduce sweat buildup, and a sternum strap to alleviate back pain. In addition to these features, the pack also includes a built-in 95 decibel emergency whistle and a reflective zipper to ensure that its wearer stays safe and visible at all times.
Backpacks have always been great for transporting things, but sometimes, transporting the backpack itself becomes a hassle. To combat this, the bag also weighs a shocking 5.5 ounces and can be folded into a portable sack that's smaller than a can of soda.
Key Themes Behind This Trend
- Waterproof Backpacks
- There is an opportunity to create an ecosystem of waterproof gear as well as building portable and lightweight equipment for hikers, campers, and travelers.
- Condura Material Usage
- There is a potential market for exploring the use of condura material in other industries such as construction and outdoor equipment.
- Compact Design
- There is a growing market for backpacks with a compact design and portability that can cater to urban and outdoor enthusiasts.
Where This Applies
- Outdoor Equipment Industry
- Waterproof backpacks are disruptive innovations for outdoor enthusiasts
- Travel and Hospitality Industry
- Lightweight and compact backpacks can be marketed to travelers and trekkers
- Emergency Preparedness Industry
- The 95-decibel emergency whistle on backpacks can be marketed to emergency service providers and consumers to be used in crisis situations
