Shiny Leather Scuba Jackets

Balenciaga's Scuba Style Jacket Boasts Calf Leather Materials

Luxury fashion house Balenciaga introduces a new shiny design in the form of a leather scuba style jacket to join the Fall/Winter 2020 season. The silhouette is a notable design following the Tyrex Motocross boot -- this time, drawing inspiration from underwater scuba sports.

The jacket is constructed from premium calf leather materials and boasts a zippered enclosure across the front in the middle. The design language perfectly blends elements of motocross gear aesthetics with scuba design. Branding details can be seen in the form of a stamped "blncg" that can be found at the chest area of the silhouette. There is also a branded strap that details the left arm of the scuba style jacket.

Image Credit: LUISAVIAROMA

Shiny Leather Jackets
Leather jackets using shiny materials are a disruptive innovation opportunity for the fashion industry.
Scuba Style Fashion
Scuba style clothing is a disruptive innovation opportunity for the fashion industry.
Premium Leather Materials
Using premium leather materials is a disruptive innovation opportunity for luxury fashion brands.

Sectors Adopting This

Fashion Industry
The fashion industry can take advantage of the trend towards shiny leather and scuba style clothing.
Luxury Fashion Industry
Luxury fashion brands can use premium leather materials to create high-end products.
Sportswear Industry
The sportswear industry can adapt scuba style clothing design elements into athletic wear.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 11%
Freshness 9%