There may be an awkwardness to the sporty looks seen throughout the SCMP Style Magazine 'Game On' editorial, but that doesn't make these outfits any less desirable. Instead, it makes them all the more endearing. This photo shoot successfully combines fashionable lifestyle looks with athletic accents, blending the best of both worlds.
The SCMP Style Magazine Game On editorial was shot by London-based photographer Jeff Hahn. Starring Buenos Aires model Naomi Preizler, the photo shoot is as colorful as the eclectic ensembles themselves, which were styled by Simone Konu. Konu selected a range of dynamically patterned pieces and quirky visors from such brands as Balenciaga, Prada, Céline and Alberta Ferretti. Hair and makeup was done by Michael Jones and Alex Babsky.
What's Driving This Trend
- Sporty Lifestyle
- Fashionable lifestyle looks with athletic accents are becoming more popular, creating opportunities for clothing brands to merge the best of both worlds.
- Dynamic Patterns
- Clothing brands are experimenting with dynamically patterned pieces, providing an opportunity for textile manufacturers to innovate and suppliers to provide unique prints.
- Quirky Accessories
- Fashion shoots are featuring quirky accessories as a way to stand out, creating an opportunity for niche accessory brands to introduce their products to the mainstream fashion industry.
Who This Affects Most
- Fashion
- Fashion brands can benefit from merging sporty and fashionable looks, experimenting with patterns, and incorporating quirky accessories to create more desirable products.
- Textiles
- Textile manufacturers can innovate by creating unique, dynamically patterned fabrics to meet the demand for sporty and fashionable clothing.
- Accessories
- Accessory brands with quirky and unique products can capitalize on the trend of featuring accessories in fashion shoots, introducing their products to a wider, mainstream audience.
