Nighttime Rocker Chic Editorials

The Schon! Magazine 'Billard Electrique' Photoshoot Stars Yulia

Appearing in the latest issue of the British publication, the Schon! Magazine 'Billard Electrique' editorial revolves around a night out on the town. But instead of painting the town red, model Yulia Musielchuk plays the rebel with a lot of black. Considering that she has adopted a rocker chic persona, that color choice is only natural.

The Schon! Magazine 'Billard Electrique' editorial was shot by photographer Nikolay Birykov. The blonde beauty, who sports a short gravity-defying coif courtesy of Mark Daniel Bailey, was styled by Stella Arion, who pulled edgy pieces from the likes of Zadig & Voltaire, Jean Paul Gaultier, Alexander McQueen and more. The leather and sequined fashions were complemented with dark metallic eyes by makeup artist Marina Keri.

Nighttime Rocker Chic
There is an opportunity to design and market edgy, leather and sequined fashion pieces that cater to the nighttime rocker chic aesthetic.
Gravity-defying Coif
There is an opportunity to develop innovative hair products or styling techniques that create and maintain gravity-defying hairstyles.
Dark Metallic Eyes
There is an opportunity to create and sell makeup products specifically designed for achieving dark metallic eye looks.

Who This Affects Most

Fashion
The fashion industry can benefit from catering to the nighttime rocker chic aesthetic by offering edgy, leather and sequined fashion pieces.
Beauty
The beauty industry can capitalize on the popularity of the dark metallic eye look by creating and marketing makeup products specifically designed for achieving this style.
Hair Care
The hair care industry can innovate by developing products or techniques that help achieve and maintain gravity-defying hairstyles.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 46%
Freshness 8%