The Saint Laurent Slot Machine Takes High-Fashion Bets in Style
Malika Renee Butss — December 7, 2015 — Luxury
The Saint Laurent slot machine is the latest development by the Parisian brand. Combining couture and a casino-like aesthetic, this slot machine makes gambling seem glamorous.
Made entirely to rack up the interest of shoppers, the Saint Laurent slot machine is more of a display piece rather than an actual gambling device. As opposed to showcasing a screen for cherries and coins, this installation was made to be a home to the brand's College Monogram Bag in black, prairie and camouflage. The machine will also be hosting the Saint Laurent Wyatt 40 fringe ankle boots in tan suede and black leather.
The slot machine is currently set up at the brand's Beverly Hills, CA location, which it will soon leave for London, Paris and then Tokyo.
Made entirely to rack up the interest of shoppers, the Saint Laurent slot machine is more of a display piece rather than an actual gambling device. As opposed to showcasing a screen for cherries and coins, this installation was made to be a home to the brand's College Monogram Bag in black, prairie and camouflage. The machine will also be hosting the Saint Laurent Wyatt 40 fringe ankle boots in tan suede and black leather.
The slot machine is currently set up at the brand's Beverly Hills, CA location, which it will soon leave for London, Paris and then Tokyo.
Trend Themes
1. Luxury Slot Machines - The use of high fashion in casino designs creates opportunities for luxury brands to expand into the gambling industry.
2. Interactive Retail Displays - Creating innovative and interactive retail displays, such as this slot machine, can attract and retain customer interest.
3. Branded Product Placement - Using branded products as part of a display, rather than just showcasing them, can increase brand exposure and appeal to customers.
Industry Implications
1. Fashion - Fashion brands can use this trend to create high-end interactions with customers and expand their product offerings.
2. Gambling - The use of luxury fashion in casino designs may appeal to high-end gamblers and create a new niche in the market.
3. Retail - By incorporating interactive and innovative displays, retailers can create a unique shopping experience and attract customers in-store.
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