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The Sahara Ray Swim Lookbook is Effortless and Fun

 - Jul 23, 2014
References: sahararayswim & highsnobiety
The Sahara Ray Swim Spring/Summer 2014 lookbook deviates from the norm.

Instead of the usual, over-the-top glamour that is signature to most swimwear editorials and advertisements, Sahara Ray has taken a hipster-friendly approach to bathing attire. Instead of girls with meticulous hair and makeup draped in ornamental jewelry, the lookbook features a more casual vibe. Think sandy skin, beachy waves and a generally exuberant spirit.

The lookbook (and collection) has an authentic California-girl vibe, which can be explained by Sahara's own beach roots. She is, after all, the daughter of professional surfer Tony Ray. If you appreciate a more casual approach to beachwear, then the Sahara Ray Spring/Summer 2014 collection is definitely the way to go!