Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Deceptive Literary Laptop Cases

The Rutledge 'Bookbook' MacBook Case Looks Like a Leather Book

— March 18, 2014 — Tech
Rutledge Bookbook is a leather MacBook case that looks like a 17th century book, giving old-soul Mac users an old school option for protecting their glossy MacBooks. The Bookbook collection of laptop cases is designed to look like a vintage leather-bound book and shield the laptop between a pair of hardback covers with a padded interior.

The Rutledge edition stands out in that it boasts a level of aesthetic detail missing from other Bookbook cases. Twelve South, the company behind the Bookbooks, developed a unique technique for finishing the leather that gives the Rutledge its beautiful, detailed look. The designers applied several layers of color and removed particular elements by hand, leaving a rich pattern of hues and tones.

The case includes dual zippers and elastic bands to slip over the display, meaning the computer can be safely used while still inside its case.
Trend Themes
1. Vintage-inspired Laptop Cases - There is an opportunity to create more vintage-inspired laptop cases that cater to old-soul users who enjoy the unique aesthetic of an old book.
2. Customized Handcrafted Accessories - Developing unique techniques for finishing leather can create a series of customized handcrafted accessories like cases or bags for laptops or tablets.
3. Functional Fashionable Cases - There is potential for creating laptop cases that are both functional and fashionable to meet the needs and style preferences of users on the go.
Industry Implications
1. Technology - The technology industry could benefit from expanding the accessories market with unique laptop cases like the Rutledge Bookbook that are designed for durability and style.
2. Fashion - The Fashion industry has an opportunity to integrate technology with their designs producing functional fashionable cases for laptops or tablets.
3. Handcrafted Leather Goods - Handcrafted leather goods businesses can leverage innovative techniques, like those used on the Rutledge laptop case, to design and produce high-quality and customized leather accessories.
2.2
Score
Popularity
Activity
Freshness