Island-Inspired Wedges

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The Rupert Sanderson Resort 2012 Collection Will Color Your World

— August 8, 2011 — Fashion
The heat is on with the Rupert Sanderson Resort 2012 collection, which is perfect for warm summer nights out. Having a little something for every type of woman, the exquisitely colored heels and wedges are perfect for either a day at the beach or a night out on the town.

Sanderson describes his collection as "Caribbean meets Kenya" -- a perfect way to sum up the patterned fabric wedges, bright corals, turquoises and funky patterns. It's a wonder anyone can walk in wedges so high, but this gorgeous Resort line is just one example of style over comfort because these heels are fierce!

Implications - Resort collections were initially intended for the vacationing elite, and despite the growing consumer base of these between-the-seasons lines, the influence of this time of year -- and the status that it conveys -- is still evident.

Trend Themes

  1. Colorful Wedges — The trend of brightly colored wedges for warm summer nights and vacations is on the rise.
  2. Island-inspired Patterns — The use of Caribbean and African-inspired patterns in fashion is becoming more popular.
  3. Resort Collections — The popularity of resort collections is increasing and gaining a wider consumer base.

Industry Implications

  1. Fashion Industry — New opportunities for brands to develop island-inspired collections and colorful summer footwear.
  2. Tourism Industry — The rise of resort collections creates new opportunities for tourism industries to market vacation destinations during between-seasons periods.
  3. Textile Industry — The trend of island-inspired patterns creates new possibilities for the textile industry to develop and manufacture unique prints.
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