The latest style of the Milgauss collection, which was originally introduced in 1956, is the Rolex Milgauss Z Blue watch. Sleek, modern and, as the luxury brand describes it, avant garde, it is a timepiece made for the contemporary man who has always appreciated the finer things in life. Thankfully, save for the iconic Rolex logo, there is nothing too opulent about this particular design.
Part of the 2014 collection, the Rolex Milgauss Z Blue Watch boasts an electric blue face to complement its green sapphire crystal. It also features a 40mm oyster case and a hermetically-sealed screwed-down case back. Waterproof down to 100 meters, the oyster bracelet is a secure and comfortable fit any time the owner wears it. Of course, whoever would take it underwater is out of their mind.
Key Themes Behind This Trend
- Sleek Timepiece Designs
- Disruptive innovation opportunity: Develop innovative watch designs that combine sleek aesthetics with modern features.
- Avant Garde Luxury Brands
- Disruptive innovation opportunity: Create avant garde luxury brands that offer unique and contemporary timepieces for discerning consumers.
- Colorful Watch Faces
- Disruptive innovation opportunity: Explore the trend of using vibrant and unconventional colors for watch faces to attract modern consumers.
Where This Applies
- Luxury Fashion
- Disruptive innovation opportunity: Introduce luxury fashion brands that incorporate high-end timepieces into their product offerings.
- Jewelry
- Disruptive innovation opportunity: Collaborate with jewelry designers to create luxurious and stylish watches that appeal to fashion-conscious consumers.
- Technology
- Disruptive innovation opportunity: Merge technology and luxury by developing smartwatches with high-end materials and sophisticated designs.
