For the first time ever, California-based brand 'Rodarte' will retail its new line through a channel other than the brand's online website, making its latest collection available exclusively through Depop.
Depop, the buying and selling app popular among a younger consumer base empowers consumers to shop second hand, and to promote their own small businesses. Now, the success of this platform is being leveraged by Rodarte, who cleverly attract a specific consumer base through its Depop restock. The collection consists of casual wear items, including tie-dye hoodie and sweat pant sets, a pink branded hoodie, cropped sweaters, crewnecks and more.
The collection is available online through Depop channels, with prices starting at approximately $40 USD.
Image Credit: Depop
Why This Trend Is Growing
- Brand-platform Collaboration
- More and more brands are partnering with buying and selling apps like Depop to cater to a younger consumer base and expand their reach.
- Exclusive Collection Releases
- Brands are experimenting with exclusive sales channels and releases to attract specific consumer bases and create hype around their products.
- Second-hand Shopping
- Consumers are increasingly interested in shopping second-hand and supporting small businesses via buying and selling apps like Depop.
Industries Being Reshaped
- Fashion
- Brands in the fashion industry have an opportunity to collaborate with buying and selling apps to reach a younger consumer base and try unique sales strategies.
- E-commerce
- Platforms in the e-commerce industry can cater to consumers interested in second-hand shopping and support small businesses by partnering with buying and selling apps like Depop.
- Retail
- The retail industry can benefit from experimenting with exclusive sales channels to create hype and attract specific consumer bases.
