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The Rochas Spring 2014 Collection Provides Sugary Sweet Hollywood Glamour

— September 29, 2013 — Luxury
The Rochas Spring 2014 show was a delicious, luminous collection of pastel-hued, Old-Hollywood confections. The colors ranged from blushing pink to glimmering champagne to cool mint, and each look was dripping with sparkle; whether it be in the form of intricate bead work or chandelier necklaces. The result was a glamorous collection that looks almost good enough to eat.

In order to contrast the sugary-sweet aesthetic, the models were styled with smokey eyes and messy, super-teased up-dos. Beyond their eye-catching bling, the models were accessorized with bowler bags, glimmering trench coats and – the wackiest addition of them all – feathered shoes. Overall, the Rochas Spring 2014 show practically radiated off the runway – and left viewers craving more syrupy, old Hollywood goodness.

Trend Themes

  1. Pastel-colored Fashion — Opportunity for disruption: Create sustainable and eco-friendly dyeing processes for pastel colors.
  2. Sparkle and Beadwork — Opportunity for disruption: Develop innovative materials and techniques for creating sustainable and biodegradable sparkle and beadwork.
  3. Unique Accessories — Opportunity for disruption: Design and produce eco-friendly and cruelty-free alternatives to feathered shoes and exotic leather bags.

Industry Implications

  1. Fashion — Opportunity for disruption: Integrate technology into fashion design and manufacturing processes to create sustainable and ethically-produced garments.
  2. Eco-friendly Dyeing — Opportunity for disruption: Develop and commercialize new eco-friendly dyeing processes for the fashion industry.
  3. Sustainable Materials — Opportunity for disruption: Invent and market sustainable materials for fashion accessories, such as cruelty-free alternatives to feathers and exotic leathers.
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