Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Rochambeau's Fall 2009 Ads Are Destined to Disintegrate

 - Aug 31, 2009
References: rochambeau.us & thefashionisto
Rochambeau's Fall 2009 campaign is an unusual one that's guaranteed to get noticed. The New York-based label coated the pages of their entire ad campaign in a rusting agent. That's right--in time, liquid and metal foils will cause the lookbook to disintegrate. A social commentary on the fleeting nature of fashion, perhaps?

Rochambeau's Fall 2009 lookbook may be self-destructive, but it's sure to get some attention before it dissolves into the ether. Check out the highlighter-bright images in the gallery above.