Fashion label Guerilla Group introduces its new collection designed for the Spring/Summer 2019 season entitled 'Road Fighter.' The new range is comprised of workwear designs that are constructed from an angle that explores technical design elements. There is a strong influence drawn from the aesthetics of cars, specifically from the 90s in Japan. The correlating lookbook adopts a comic-like style that really embodies the overall retro car theme.
The setting takes place in a fictional auto repair shop, highlighting the series of workwear. The collection itself features a range of pants, utility aprons, overalls, accessories, and outerwear. Some of the accessories are created alongside ECCO leather including the bags and gloves. The color palette is highlighted by militaristic influences with hits of olive green, navy blue, red, yellow, black, brown, and red.
Key Themes Behind This Trend
- Retro Workwear
- Disruptive innovation opportunity: Incorporating nostalgic design elements into modern workwear to appeal to consumers seeking a unique and vintage-inspired aesthetic.
- Technical Design
- Disruptive innovation opportunity: Infusing workwear designs with technical elements and functionality to meet the evolving needs of professionals in various industries.
- Comic-inspired Fashion
- Disruptive innovation opportunity: Fusing comic book aesthetics with fashion to create visually engaging and distinctive collections that appeal to a niche market.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Collaborating with auto brands or leveraging automotive-inspired designs to create unique fashion collections that cater to car enthusiasts and retro fashion enthusiasts.
- Workwear
- Disruptive innovation opportunity: Rethinking traditional workwear designs by incorporating technical elements, functionality, and retro aesthetics for professionals in various industries.
- Accessories
- Disruptive innovation opportunity: Partnering with leather manufacturers or exploring new materials to create innovative accessories that combine durability, style, and automotive-inspired design elements.
