The RItz Marie portfolio does a great job of illustrating how a photographer can create a distinct aesthetic by marrying his/her work to a certain stylistic trope, and still manage to create images that are diverse and fresh.
Ritz Marie hails from Manilla, Philippines and graduated from the University of Asia and the Pacific with a degree in International Marketing Communications in 2004, where she served as the Photo Editor of the yearbook in her final year. After moving to Canada to pursue her post-graduate studies at York University, she began to add to the Ritz Marie portfolio by working closely with Toronto's Elite Model Management.
My favorite part of the Ritz Marie portfolio is her image of a model wearing tight, black pants and a blazer with no shirt, casually smoking a cigarette while staring into the camera with a mixture of edge, disdain, and ambivalence. The city skyline is prominent in the back, and the photograph seems to encapsulate exactly what initially attracted Ritz Marie to photography. "Since I was a child," she writes in her bio. "I had a fascination with recording beautiful moments in time."
Luckily for us, her fascination continues.
What Makes This Trend Stand Out
- Monochromatic Photography
- Businesses can explore incorporating mono-color photography styles in their branding to present a distinct and elegant image of their brand.
- Diverse Photographic Styles
- Companies can infuse versatility and freshness in their work by diversifying their photographic styles as illustrated by Ritz Marie's portfolio.
- Exploring Edge and Attitude
- Photographers and businesses can explore presenting attitude and edge in their branding to create unique and distinguishable images aiming at a specific target audience.
Sectors Adopting This
- Fashion and Beauty Industry
- Fashion and beauty companies can add unique and refreshing elements to their photographs by exploring mono-color and diverse photographic styles.
- Arts and Photography Industry
- Artists and photographers can experiment with diverse photographic styles while still maintaining an aesthetic that defines their work.
- Marketing and Advertising Industry
- Marketing and advertising companies can leverage mono-color and photographic styles that evoke attitude and edge to attract targeted customers and stand out from competitors.
