Richard Bram is a street photographer who took hundreds of photos at the Kentucky Derby Festival in Louisville between 1991 and 1995. After sorting through the pictures, Richard Bram discovered that the majority of the photographs featured women with towering hairdos. Bram decided to combine the photos into one collection and he called it 'Big Hair and True Love.'
Richard Bram takes some fabulous candid photographs that transport anyone back to the 90s. From the fashions, to the setting to the outrageous hair, this series by Richard Bram is highly entertaining.
Implications - Businesses that are able capture the essence of a time from the past will appeal to those consumers seeking out products with nostalgic qualities. Consumers will likely invest in those products that either pay tribute to or try to restore moments from the past.
What's Driving This Trend
- Nostalgia Trend
- Businesses can create products that pay tribute to and try to restore moments from the past to appeal to consumers seeking out products with nostalgic qualities.
- Vintage Hairstyles Trend
- There is an opportunity for businesses in the beauty industry to introduce vintage hairstyles, inspired by the 90s, into their offerings.
- Retro Fashion Trend
- Businesses can cater to consumers who long for a return to the fashion styles of the past by introducing retro clothing lines and accessories.
Who This Affects Most
- Beauty Industry
- There is an opportunity for businesses in the beauty industry to introduce vintage hairstyles, inspired by the 90s, into their offerings.
- Fashion Industry
- The fashion industry can capitalize on the retro fashion trend by introducing clothing lines and accessories that cater to consumers who long for a return to the fashion styles of the past.
- Photography Industry
- The photography industry can create experiences and offer services that transport consumers back to the 90s and capture the nostalgia of that period.
