Urban Surfer Apparel

The Latest Ricardo Andrez Collection Highlights Printed Sportswear

Unveiled at ModaLisboa Fashion Week, the Ricardo Andrez Fall/Winter 2016 collection stunned audiences with its unique and youthful aesthetic. Redefining traditional skate and surf attire, the designer dressed models in a patterned black and white wardrobe that was subtly accented with bold pops of color.

While this collection's standouts included bomber jackets, masculine kilts and sweatpants that each boasted the same monochromatic pattern, its more surprising pieces included oversized pink sweatshirts and cropped windbreakers.

Though conceptual at times, the Ricardo Andrez Fall/Winter 2016 runway presentation was also surprisingly wearable and was strategically designed to appeal to urban dwellers. When they weren't promoting comfort, the collection's pieces looked as if they could withstand the elements of a busy city.

Printed Sportswear
Opportunity for disruptive innovation in 3D printed activewear to elevate the industry.
Masculine Kilt Fashion
Innovative opportunity to create new styles and add a feminine twist to the traditionally male garment.
Oversized Sweatshirts
Opportunity to incorporate technology with hidden pockets and devices in plus-sized clothing for the modern age.

Who This Affects Most

Fashion
Rethink traditional skate and surf style clothing to develop new fashion concepts.
Textile
Innovate new fabric technologies and sustainability practices for both athletic and casual wear.
Tech Wearables
Opportunity to create an integrated hoodie which responds to physical activity and body temperature.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 70%
Freshness 8%

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