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Reversible Performance Jackets

Lolë’s Emeline Reversible Jacket is Available in Two Color Options

— July 16, 2020 — Fashion
Lolë’s Emeline Reversible Jacket is lightweight, ultra-warm and compressible. Featuring a slim fit silhouette, the jacket is "insulated with a 600 fill power duck down, is windproof and easy to pack," making it ideal for those traveling.

The jacket is made from windproof polyester and boasts Lolë’s patented Loftech™ synthetic Insulation. Moreover, the garment is lined with 100% nylon and features two convenient zippered pockets. Available in two color options -- a navy and pink combo or a black and yellow pairing -- the outerwear piece fuses style with function and lets wearers change up their look in seconds.

The two-in-one style stays true to Lolë’s chic yet function-focused aesthetic and highlights high performance fabrics that work to protect one from the elements without being bulky or heavy.
Trend Themes
1. Reversible Performance Jackets - The demand for lightweight, versatile jackets that offer both style and function continues to rise, creating opportunities for brands to innovate with reversible designs and high performance fabrics.
2. Ultra-warm Insulation - Insulation technology has become a key selling point in the outerwear industry, with consumers seeking out lightweight yet warm options such as 600 fill power duck down and synthetic Loftech™ insulation.
3. Compact and Travel-friendly - As travel becomes a more common part of modern lifestyles, there is a growing demand for outerwear that is easy to pack, lightweight, and can transition seamlessly from one activity to another.
Industry Implications
1. Outdoor Apparel - As consumers continue to prioritize outdoor activities, the demand for high-performance, versatile outerwear options is likely to drive innovation in the outdoor apparel industry.
2. Fashion Retail - Reversible jackets that can be worn in multiple ways offer fashion retailers an opportunity to showcase versatility, while high-performance fabrics can appeal to consumers seeking style and function.
3. Travel and Tourism - The trend towards compact and travel-friendly outerwear options caters to consumers who value versatility and convenience, highlighting opportunities for innovation in the travel and tourism industry.
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