The Mr. Porter The Return of the Tux newspaper is a twenty-page long guide that instructs followers of the menswear label on top holiday picks. While the brand has mostly remained true to its online platforms, this print feature speaks to its willingness to revert back to more traditional consumer mediums.
The Return of the Tux is a part of a bi-monthly publication. Readers initially sign up online are in turn met with a wealth of information regarding gift ideas and expert couture advice.
To celebrate this festive edition, the label incorporated photos of Dean Martin and Frank Sinatra, the most authentic menswear icons. This selection of images is moreover spirited, bringing to light an old school approach to music and lifestyle.
Online-Newspaper Catalog Hybrids
More Stats +/-
Vintage Debonair Menswear
Debonair Menswear Collaborations
Eclectic Footwear Videos
Menswear Style Interviews
World Travel Fashion Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.