Aries and RETROSUPERFUTURE have collaborated on two new iterations of the ‘ZED’ silhouette. The new glasses silhouettes are representative of both Aries and RETROSUPERFUTURE’s creative energies, fusing each brand’s symbolism with a sporty aesthetic.
The sunglasses, which arrive in ‘Aries Aqua’ and ‘Havana,’ boast a highly technical and futuristic look, with thick acetate frames, smooth curves and angles on the temples, and Aries’ column motif on the arms in gold metal. The column motif also decorates the bridge of the frames in a laser-graphic style. The 'ZED' silhouette is the perfect balance of futuristic '90s aesthetics and formal high fashion.
The Aries x RETROSUPERFUTURE collaboration will debut on September 8 for approximately $288 USD per pair.
Image Credit: Aries
What's Driving This Trend
- Sporty Sunglasses
- The fusion of sporty aesthetics with high fashion in sunglasses presents opportunities for disruptive innovation in the eyewear industry.
- Futuristic Silhouettes
- Fusing futuristic aesthetics with eyewear presents an innovative approach to designing and creating sunglasses.
- Collaborative Collections
- Collaborations between fashion and eyewear brands present opportunities for unique designs and product differentiation.
Who This Affects Most
- Fashion Industry
- Fashion industry players can take advantage of collaborating with eyewear brands to create unique and innovative products.
- Eyewear Industry
- The fusion of sports and formal aesthetics in eyewear presents an opportunity to attract new customers seeking variety and differentiation.
- Luxury Industry
- Sunglasses incorporating gold metals and futuristic designs present opportunities for luxury eyewear brands to differentiate themselves from the competition.
