Nostalgic 70s Menswear

L’Officiel Hommes Germany's Editorial Boasts Retro Fall Fashions

L’Officiel Hommes Germany's 'Kings of Kings Road' editorial highlights a range of retro fall fashions that look to the 70s for their inspiration. The colorful shoot features models Ty Ogunkaya, Body Alves and Liam Gardner who pose in a wardrobe of lilac suits, over-sized hats and printed wool jackets.

Lensed in an urban setting, 'Kings of Kings Road' is flashy and effortlessly cool. The retro fall fashion editorial is captured by photographer Olgaç Bozalp's lens and features styling by Rose Forde.

Rose dresses Ty, Body and Liam in a slew of designer pieces from Prada, Vivienne Westwood and Etro and works alongside the shoot's creative team--hair stylist John Mullan and makeup artist Michelle Dacillo--to bring the models' retro styles to life.

Retro Fall Fashions
Opportunity for brands to revive and reinterpret fashion trends from the 70s for a modern audience.
Colorful Shoots
Brands can experiment with vibrant and eye-catching photography and styling to capture consumer attention in fashion editorials.
Urban Setting
Urban backdrops offer a unique opportunity for fashion brands to showcase their designs in a contemporary and edgy context.

Industries Being Reshaped

Fashion
Fashion brands can leverage the nostalgia trend and tap into the market demand for retro-inspired menswear.
Photography
Photographers can explore incorporating retro elements in their shoots to align with the current fashion trends and create captivating visuals.
Makeup and Hair Styling
Makeup artists and hair stylists can showcase their creativity by interpreting and adapting 70s-inspired looks for modern fashion editorials and campaigns.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 70%
Freshness 8%