With Blissfeel, then Chargefeel and now Restfeel, Lululemon is rapidly expanding its footwear portfolio with supportive styles, each of which was intentionally designed to deliver "a feeling." Restfeel takes the form of an elevated slide for wearing after workouts and it helps with soothing post-activity.
The footwear design with a minimalist strap was created to help wearers enter "recovery mode"with dual-density cushioning for extra comfort and support. On the sole of the slide, branding is repeated for rubber traction and enhanced grip. The stylish slide can be found in classic black and white styles for both men and women.
Earlier in the year, Lululemon debuted its first footwear style and in the months to come, it will be launching an all-new training shoe by the name of Strongfeel.
What's Driving This Trend
- Athletic Recovery Footwear
- Opportunity for sports and fitness companies to create innovative footwear designs that support post-workout recovery for athletes.
- Intentional Footwear Design
- Opportunity for footwear and fashion industries to create intentional and purposeful designs that help wearers achieve specific feelings or goals.
- Expand Footwear Portfolio
- Opportunity for companies in the fashion and sports industries to broaden their product lines by offering a wider variety of footwear styles and designs.
Who This Affects Most
- Sports and Fitness
- Industry can offer new products, such as performance enhancing shoes and comfortable post-workout slides, to the market.
- Footwear
- Industry can design a new line of footwear that helps people enter recovery mode and achieve different styles based on their goals.
- Fashion
- Industry can create a distinct fashion trend with intentional footwear design that offers both style and comfort to consumers.
