Ice-Cold Undies

Cool Down in Summer With These Refrigerated Panties

Yes, refrigerated panties exist. Japan is currently suffering a heat wave, and residents need a way to keep cool. These undies are packaged in plastic cups that looks like bubble tea cups. The whole package is then put into the fridge.

You can buy these refrigerated panties at 'M's Tower' in Tokyo. They will cost you less than $15 to keep your lower half cool during a hot summer day. Whether or not the undies keep you cool for the whole day has yet to be discovered.

Refrigerated Clothing
Opportunities for developing other refrigerated clothing items to combat extreme heat.
Personal Cooling Devices
Innovation in wearable technology that can keep the human body cool in hot weather conditions.
Sustainable Cooling Solutions
Development of eco-friendly cooling solutions that are energy-efficient and environmentally conscious.

Who This Affects Most

Fashion
Exploring ways to integrate technology into clothing for comfort and practical purposes.
Sports and Outdoor Recreation
Innovating cooling technology for athletes and outdoor enthusiasts to improve performance and comfort.
Environmental Sustainability
Creating energy-efficient and eco-friendly cooling solutions to combat climate change and reduce energy consumption.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 24%
Freshness 8%

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