Alert to all sneaker freaks and fans of college sports: you should check out the Reebok Insta Pump Fury. The famed company has created a NCAA color-themed collection that is sure to show that school spirit while still maintaining a fresh look.
The new kicks will utilize the color combos of some of your favorite college sports teams, including the maize and blue with white trim colorway made famous by the Michigan Wolverines and the red, yellow and black accented combo of the Arizona Sun Devils. The Reebok Insta Pump Fury renders their no frills pump technology and mashes it up with a sleek design that will have opposing fans groaning.
Word on the street is that these kicks should be hitting stores just in time for the holiday season. Be sure sure to put them at the top of that wish list.
What Makes This Trend Stand Out
- Collegiate Colorway Collections
- Opportunity for other brands to create product lines dedicated to popular college sports teams.
- Customizable Sports Equipment
- Disruptive innovation opportunity to create customized sports equipment/products for sports enthusiasts and fans of different sports teams.
- Integration of Sportswear and Niche Interests
- Opportunity for sportswear companies to integrate unique personal interests into their product lines to attract a more diverse consumer base.
Sectors Adopting This
- Sports Merchandising and Retail
- Stores specializing in retail sales of sports-related merchandise could capitalize on sports team-themed product lines.
- Sportswear and Equipment Manufacturing
- Manufacturers of sports gear and equipment can create customizable options to capitalize on consumer preferences and interests.
- Collegiate Sports
- Colleges and universities could partner with sportswear companies to create official merchandise for their sports teams.
