Mullet Mania

Hedi Slimane's Redneck Reinvention in Vogue Homme Japan

Fashion editor Nicola Formichetti and photographer/designer Hedi Slimane team up for a redneck reinvention in volume #3 of Vogue Homme Japan. Male model Paolo Anchisi sports a designer mullet and some colourful briefs in the editorial Vogue is calling, ‘Flash Back’. Anchisi is transformed into a label-clad, corn-fed farm jock who enjoys air-guitaring to his favorite tunes. The redneck reinvention shoot is steeped in the ‘80s, complete with fashionable designer mullet and a rip, roaring red colour palette.

Additional source: Flash Back

Redneck Reinvention
opportunity for fashion brands to explore new styles and aesthetics that incorporate elements of rural culture.
Designer Mullet
innovation opportunity for hairstylists and salons to create unique and trendy hairstyles that blend high fashion and traditional looks.
Flash Back
potential for fashion magazines to revisit and reimagine iconic styles from the past, creating a nostalgic yet contemporary visual experience.

Industries Being Reshaped

Fashion
exploring unconventional styles and incorporating elements of rural culture in their designs.
Haircare
creating innovative hairstyles that merge high fashion with traditional looks, such as the designer mullet.
Publishing
reimagining iconic styles from the past and presenting them in a fresh and contemporary way in fashion magazines.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 19%
Freshness 8%

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