Art is subjective, but boring and tired art is everywhere and usually ends up in a thrift shop or the trash -- unless it is given a second chance by being Re-Directed Art.
David Irvine recycles, re-purposes and prevents a bit of landfill by adding his own slant to an existing piece—with the only rule that if there is a signature of the original artist it is never to be painted over.
Most of the Re-Directed Art are lithographs or prints with the odd original. They are bought at yard sales, thrift shops, salvaged from the trash or given to him. If the canvas or paper is really bad condition the frame is usually at least saved.
The various themes utilized in the Re-Directed Art range from dark and eerie to whimsical and lighthearted. These works are becoming quite popular with a number of exhibits planned for 2013 and beyond.
Implications - A number of businesses have purchased or rented Irvine’s Re-Directed Art to support local artists, bring attention to a unique genre of art, as well as commission a piece that would enable their own brand to be incorporated within the painting.
What's Driving This Trend
- Recycled Art
- Opportunities for artists and businesses to create unique works using recycled materials and resources.
- Sustainable Art
- Trend towards creating art that is environmentally conscious and has a reduced impact on the planet.
- Collaborative Art
- Growing trend for artists and brands to collaborate on unique pieces that showcase their identity and values.
Who This Affects Most
- Art
- Opportunities for artists to create unique works and showcase their creative talent using recycled materials and resources in a sustainable way.
- Marketing
- Opportunities for businesses to incorporate sustainable art in their branding and marketing strategies to showcase their environmental consciousness and support local artists.
- Hospitality
- Opportunities for hotels, resorts and restaurants to purchase or rent unique recycled works of art to showcase their unique brand identity and values to their guests.
