Bold Co-Branded Sneakers

Stone Island and New Balance Reunite for Another 'RC ELITE' Colorway

New Balance has announced a new colorway of the ‘RC ELITE SI’ and plans for a long-term partnership with streetwear staple Stone Island. The torn silhouette from last year's ‘RC ELITE’ colorway is carried over, but this rendition opts for a distinctive color palette, drawing on bold tones that contrast shades of green and burgundy-brown.

The knit component of the upper is neon green, while the ripped overlay is dark brown. To complete the detailing, FuelCell technology returns to the white midsole, which sits above a regular black outsole. The breathable 3D knit material on the upper returns, as does the famous Stone Island compass rose on the left shoe. A New Balance design is printed on the right sneaker.

Image Credit: Ready2cop

Co-branded Sneakers
There is an opportunity to create more co-branded sneaker partnerships with well-known fashion brands.
Bold Color Palettes
The use of bold and contrasting color palettes is a trend that can be adopted in other industries such as activewear and accessories.
Fuelcell Technology
This technology can be applied to other types of footwear, such as running shoes and hiking boots, to provide better performance and comfort.

Industries Being Reshaped

Fashion
More fashion brands can collaborate with sneaker brands to create co-branded products that are unique and trendy.
Sports
The use of bold colors and innovative technologies such as FuelCell can be utilized in the design of sports equipment and apparel.
Footwear
Sneaker brands can incorporate bold color palettes and innovative technologies in other types of footwear to differentiate themselves from competitors.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 24%
Freshness 13%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X