Sony is brining back its Play at Home initiative and as a result, making Insomniac Games' 2016 'Ratchet and Clank' available to all PS4 and PS5 users.
The company previously launched the initiative to encourage gamers to spend more time indoors to help prevent the spread of COVID-19, and provided those who took advantage of the limited time deal with free copies of 'Journey' and 'The Nathan Drake Collection.' The addition of Ratchet and Clank also coincides with the game's next installment, 'Ratchet and Clank: Rift Apart,' which is set to launch exclusively on PlayStation 5 in June 2021.
Gamers will have until March 31st to redeem the free game, which does not require a PlayStation Plus subscription.
Image Credit: Sony / PlayStation
Why This Trend Is Growing
- Free Game Promotions
- Offering free popular games to promote new releases creates a disruptive innovation in the gaming industry for building brand recognition and driving sales.
- Play at Home Initiative
- Initiating a play at home campaign and offering free games can build brand loyalty among customers and provides a disruptive innovation opportunity to attract new customers.
- Limited Time Deals
- Limited time deals and promotions attract customers and create a demand for the product range, thereby providing a disruptive innovation for increasing sales.
Industries Being Reshaped
- Gaming Industry
- Free game promotions are a disruptive innovation in the gaming industry and can be a valuable tool for increasing brand recognition and driving sales.
- Entertainment Industry
- Limited time deals and promotions are useful disruptive innovations in the entertainment industry and can create a greater demand for movies, games, and other products.
- Digital Marketing Industry
- Play at home campaigns and limited time deals present significant disruptive innovation opportunities for digital marketers to create brand awareness, build loyalty and drive sales.
