The Rapha x Paul Smith AW10 Collaboration Offers Style for the Road
Meghan Young — August 3, 2010 — Lifestyle
References: rapha.cc & coolhunting
To all you serious cyclists out there, I would like to present to you the Rapha x Paul Smith AW10 collection. A highly anticipated collaboration, this high-end bicycle clothing line has just become that much more coveted.
Currently showing at the soon-to-close Rapha pop-up shop in Clerkenwell, the Rapha x Paul Smith AW10 collection combines both designers' flair as well as signature colors -- pink for Rapha, purple for Paul Smith. Providing cyclists with fashionable options for the road, the range of clothing offered is outstanding.
Currently showing at the soon-to-close Rapha pop-up shop in Clerkenwell, the Rapha x Paul Smith AW10 collection combines both designers' flair as well as signature colors -- pink for Rapha, purple for Paul Smith. Providing cyclists with fashionable options for the road, the range of clothing offered is outstanding.
Trend Themes
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High-end Bicycle Clothing — The Rapha x Paul Smith AW10 collection offers stylish and fashionable options for serious cyclists.
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Collaborative Fashion — The collaboration between Rapha and Paul Smith creates a unique and highly coveted clothing line for serious cyclists.
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Fashion for Athletic Activities — The Rapha x Paul Smith AW10 collection proves that fashion and function can co-exist in athletic clothing.
Industry Implications
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Sportswear — The high-end, fashionable Rapha x Paul Smith AW10 collection disrupts the traditional sportswear industry.
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Collaborative Design — The collaboration between Rapha and Paul Smith sets a precedent for future cross-brand design initiatives in the fashion industry.
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Luxury Fashion — The Rapha x Paul Smith AW10 collection showcases the potential for luxury fashion to expand into niche markets such as serious cyclists.
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