The Q Design and Play Fall/Winter 2012 collection is entitled ‘Ideal Societies,’ taking its inspiration from the ideologies of B.F. Skinner and Sir Thomas More. While differing in their views, both ideologists focus on the human nature of one's happiness.
Staying true to the slogan "We design, you play," the streetwear brand presents us with an divine lookbook advertorial that exudes an air of effortless elegance. The brand's head designer Praphat Somboonsitti puts emphasis on bold shapes and delicately detailed prints in a menswear collection that marries aesthetics with function.
From its signature geometries to its halo headphone visuals, the Q Design and Play Fall/Winter 2012 lookbook showcases pieces designed with the modern and active male in mind.