The Play Cloths streetwear brand by rapper Pusha T recently launched its latest lookbook for the Fall 2013 season. Inspired by the wild nightlife of hipsters and skaters, the Fall 2013 editorial collection features a brick club background, electric neon signs and crazy patterned prints.
Pusha T created the Play Cloths brand back in 2008, and its been doing extremely well with younger audiences. Inspired by what's worn on the street, Play Cloth's Fall 2013 collection is a mix of bold prints, abstract patterns and high-quality materials. Models for the collection pose rapper-style with fitted caps, layered sweater and jacket looks and loose fitting pants. The bold Play Cloth apparel beautifully contrasts the disheveled look of the club. From galactic-printed pants to Baroque-inspired sweaters, the Play Cloths Fall 2013 collection is street-worthy.
What's Driving This Trend
- Nightlife-inspired Fashion
- Opportunity for fashion designers to create clothing lines inspired by the vibrant nightlife scene.
- Streetwear Print Innovation
- A chance for textile designers to create disruptive innovation with new streetwear fabric prints.
- Celebrity Brand Capsule Collections
- The opportunity for celebrities to create limited edition collections with existing fashion brands.
Who This Affects Most
- Textile Manufacturing
- Openings for textile manufacturers to produce high-quality streetwear clothing materials with bold prints and abstract patterns.
- Fast-fashion Industry
- Chances for fast-fashion companies to capitalize on the streetwear trend by producing low-cost clothing items with bold prints and abstract patterns.
- Music and Fashion Industry Collaborations
- Opportunity for the music industry to collaborate with fashion brands, creating exclusive streetwear collections that promote their new singles, albums, or tours.
