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Micro Suede Study Bags

The North Face's Purple Label Series Unveils a Set of Accessories

— August 14, 2019 — Fashion
The North Face's subdivision 'Purple Label' recently dropped a small capsule of waist bags in an earthy color palette. The main focus of the set of accessories is found at the construction, made with fine textures delivered by premium micro suede materials.

The colorways include light navy blue, black, and beige -- all of which are stamped with a contrasting branding accent in the form of a purple patch logo. It is sewn into the bottom corner of each bag with additional details featured by adjustable straps held by a buckle and a small stripe beneath the front flat pocket enclosed by a metal button. The top of the accessories is lined with silver hardware that unveils the main pocket, rounded out with an additional small pouch over the front.
Trend Themes
1. Earth-toned Accessories - There is an opportunity for disruptive innovation in the fashion industry to create more eco-friendly and sustainably made accessories using earthy color palettes.
2. Premium Micro Suede Materials - The use of premium micro suede materials in bag construction presents an opportunity for disruptive innovation in the textile industry by creating high-quality, durable and luxurious products.
3. Contrasting Branding Accents - There is a potential for disruptive innovation in the branding and marketing industry to create unique and eye-catching branding accents that can help distinguish products in the market.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of earthy color palettes to create trendy and eco-friendly accessories.
2. Textile - The textile industry can explore the use of premium micro suede materials for various applications to meet the demand for luxurious and durable products.
3. Branding and Marketing - Branding and marketing professionals can develop innovative strategies to create unique and attention-grabbing branding accents that differentiate products in the market.
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